Canadian Manufacturing

Waterloo Brewing selects Zulu Alpha Kilo as new marketing agency

Zulu's remit will support all of Waterloo's brands including Waterloo's craft portfolio, Laker, LandShark and Seagram families.

July 8, 2021  by CM Staff

KITCHENER — Waterloo Brewing Ltd. has selected Zulu Alpha Kilo as their marketing agency of record. This news comes out of a competitive agency search that included seven agencies across Canada. The agency of record assignment will tap into Zulu’s capabilities across brand strategy, creative and production.

“We set out to find a passionate agency partner that can help us energize our brands for continued long-term sustainable growth,” said George Croft, President and CEO, Waterloo Brewing. “Zulu really stood out because of their incredible creative work, category experience, and their unique, integrated production model.”

Waterloo Brewing is a Canadian-owned brewer in Ontario and the province’s first craft brewery. Zulu’s remit will support all of Waterloo’s brands including Waterloo’s craft portfolio, Laker, LandShark and Seagram families. The company is currently undergoing growth, and the selection of Zulu Alpha Kilo has hopefully set the stage for continued long-term profitable success.

“As we met with the Waterloo Brewing team throughout this process, not only did we feel great chemistry, but we really believed in the vision Croft and his team have to break the mold and chart new territory,” said Mike Sutton, President and CEO of Zulu Alpha Kilo. “Most of all, their belief in craftsmanship and innovation aligns well with who we are as an agency.”

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