Waterloo Brewing announces new eco-friendly packaging
by CM Staff
Consumers will begin seeing the new Seagram packaging at the LCBO, and the new LandShark packaging at The Beer Store, LCBO and select grocers this spring.
Environmentally Friendly Packaging (CNW Group/Waterloo Brewing Ltd.)
KITCHENER — Waterloo Brewing is investing in new eco-friendly packaging, replacing is “single use” plastic shrink wrap for “recyclable” cardboard packaging on Seagram Island Time Anytime 6x355ml can packs, Seagram Island Time Coconut Lime 6x355ml can packs and LandShark Lager 6x473ml can packs.
“Sustainability is, and has been, a top priority for us at Waterloo Brewing. This most recent initiative and investment in our brands is a positive example of how we can shift towards a greener future,” said Kim Mannerow, Director of Marketing.
“As a leader in Canada’s craft brewing space, it’s important for us to demonstrate our commitment to environmental responsibility and to innovate at the same time,” added Adam Spadotto, Director of Supply Chain.
In 2015, Waterloo Brewing also installed an environmentally friendly Brewhouse. Using Bavarian brewing technology and equipment, it was designed to operate sustainably – through improved material utilization, lower energy consumption and reduced waste and wastewater discharges.
Consumers will begin seeing the new Seagram packaging at the LCBO, and the new LandShark packaging at The Beer Store, LCBO and select grocers this spring.
