Toyota promises more electric vehicles in statement
Toyoda promised a full lineup of electric models called the "bz series," short for "beyond zero," coming in the years ahead.
Sales & Marketing
Technology / IIoT
Japanese automaker Toyota is beefing up its electric vehicle lineup, offering 30 new fully electric models by 2030, its president, Akio Toyoda, said on Dec. 14.
Toyota Motor Corp. plans to sell 3.5 million electric vehicles globally in 2030, he said, up from its earlier plan to sell 2 million zero emission hydrogen and battery electric vehicles a year worldwide by 2030. Toyota now sells about 10 million vehicles globally a year.
Toyoda promised a full lineup of electric models called the “bz series,” short for “beyond zero,” coming in the years ahead, including sport-utility vehicles of all sizes, pickup trucks and sportscars.
“We can leave a beautiful planet and bring about many smiles for the future generation,” Toyoda told reporters at a Tokyo showroom, standing on stage with more than a dozen EV models promised for the future.
His comments underscore the company’s determination to reverse its reputation as a laggard in the industry’s shift toward electric vehicles.
Toyota prides itself on its role as a pioneer in hybrid technology and more recently in hydrogen fuel cells for vehicles.
The maker of the Prius hybrid, Lexus luxury models and Mirai fuel cell car wants to offer various options, Toyoda said.
He stressed Toyota must respond to global fears about climate change and carbon emissions.
The company’s Lexus luxury brand will become fully electric by 2035 globally, Toyoda said. It aims to achieve that by 2030 for the U.S., European and Chinese markets.
Also on Dec. 14, the company raised to 2 trillion yen ($17.6 billion) its investment in battery research and development from the 1.5 trillion yen ($13.2 billion) announced earlier this year.
When including other green technologies, like hybrids, Toyota is investing 8 trillion yen ($70 billion) by 2030, the company said.
Earlier this month, Toyota announced plans to build a $1.3 billion electric vehicle battery plant near Greensboro, North Carolina, that will employ at least 1,750 people and start production in 2025.