Toy brand MEGA partners with TerraCycle to launch recycling program
by Cleantech Canada Staff
Once collected, blocks and bricks will be cleaned, melted into hard plastic and remolded to make new products from the recycled materials
MEGA is partnering with TerraCycle to offer what it describes as a convenient recycling program to help dispose of well-loved toys. PHOTO: MEGA
TORONTO — MEGA, a construction toy brand under global manufacturer Mattel, has announced a partnership with Trenton, New Jersey-based recycling firm TerraCycle.
This partnership will recycle used Mega Bloks, Mega Construx and other non-electronic MEGA toys to create new products in Canada.
Through the recycling program, consumers can send in MEGA toys to be recycled at no charge. Once collected, the blocks and bricks will be cleaned, melted into hard plastic and remolded to make new products from the recycled materials, which may include playgrounds, picnic tables and park benches.
MEGA says the program is open to any individual, school, office, or community organization interested.
“MEGA is giving builders of all ages a unique opportunity to divert waste from landfills,” said Tom Szaky, TerraCycle’s founder and CEO, in a prepared statement. “By collecting and recycling items that are typically not recyclable through municipal programs, consumers are given the opportunity to think twice about what is recyclable and what truly is trash.”
Earlier this year, MEGA released a new line of building products made from plant-based materials.
“Our plant-based blocks were the first step towards creating a more sustainable future and we are excited to continue the momentum as we believe that with every step, together we can make an impact,” said Bisma Ansari, SVP of MEGA, also in a statement. “By teaming up with TerraCycle, we are providing builders a more sustainable option to dispose of their well-loved toys and the ability to recycle our toys for free. We are very proud to continue our commitment towards a greener planet, one block at a time, as we build a brighter tomorrow together.”
