Tinley’s partners with MARS distribution to enhance supply chain in California
by CM Staff
Mars HQ will operate out of the beverage-specific distribution space adjacent to Tinley’s Long Beach manufacturing facility.
A number of Tinley’s beverages on display.
LOS ANGELES and TORONTO — The Tinley Beverage Company Inc. announces that it has entered into an agreement with MARS Distro, a subsidiary of Headquarters, to create comprehensive supply chain solutions for its co-packing clients in California. The combination of Tinley’s cannabis beverage manufacturing facility with Mars HQ’s sales and logistics services enables a solution for formulation, manufacturing, sales, warehousing, last-mile logistics and other operational challenges commonly faced by cannabis beverage companies in the state.
A key logistical challenge faced by California’s cannabis beverage makers is the size and weight restrictions placed on cannabis-compliant delivery vehicles – which are typically designed for smaller, smokable products. Mars HQ employs special-purpose vehicles designed for heavy and oversized pallet loads, thereby making them favorably positioned for effective long-haul and last-mile beverage distribution to all major markets in the state. These vehicles are already deployed for several of the state’s leading cannabis brands.
Further, Mars HQ will operate out of the beverage-specific distribution space adjacent to Tinley’s Long Beach manufacturing facility when this new distribution area becomes fully licensed, in addition to utilizing Mars HQ’s own statewide network of warehouses. With warehousing, manufacturing, and distribution ‘under one roof’, the time and cost of first-mile delivery to an off-site distributor is eliminated. Mars HQ will also operate the Company’s own vans to further increase capacity for last-mile deliveries in the vicinity of the facility, including the densely populated Orange County and Los Angeles markets.
Tinley’s facility was purpose-built in Italy to be capable of manufacturing a wide variety of carbonated and non-carbonated cannabis beverages in a multitude of container and packaging formats.
“Joining forces with Mars HQ enables Tinley to enhance the throughput of its bottling facility, distribution space, vehicles and formulation teams for the benefit of its co-packing clients,” said Rick Gillis, President of Tinley Western USA.
“We have built a successful sales and distribution model that will enable Tinley’s to easily distribute its acclaimed cannabis-infused beverages across California – the world’s largest cannabis market,” said Daniel Abrahami, CEO of HQ. “As one of the only licensed cannabis distributors in the Golden State that is uniquely equipped to deliver heavy beverage caseloads, our sales and distribution teams at Mars will effectively work to broaden the reach of Tinley’s drinks – as well as drinks from Tinley’s robust pipeline of prospective co-packing clients.”
