The Good Flour Corp. develops GF Protein Pancake & Waffle Mix

VANCOUVER — The Good Flour Corp., is developing a GF (gluten-free) Protein Pancake & Waffle Mix that is free of gluten and all top allergens, including dairy, nuts, egg, soy, corn, and more. The new product under development will be GFCO’s first sku within the sports health wellness sector and ideal for GFCO’s direct-to-consumer sales, diverse retail stores, and restaurant clients looking to offer their patrons healthier options throughout the U.S. and Canada.

The GFCO team researched, working with its proprietary GF pancake & waffle blend to determine which protein to add to meet demand for high-protein alternatives to premade white flour-based mixes. Ultimately, a potato protein was selected, positioning GFCO as one of the first to bring to market a pancake and waffle mix including the protein. Potato protein contains amino acids believed to help maintain muscle mass and support a body’s metabolism.

GF Protein Pancake & Waffle Mix has 27 grams of protein and 6 grams of dietary fiber per 100-gram serving.

“Thanks in part to awareness from influencers like Dwayne “The Rock” Johnson speaking regularly about their affinity for them, protein pancakes are a popular choice for people leading healthy lifestyles today,” said Matthew Clayton, CEO, GFCO. “Going with potato protein we believe will win over customers amid an accelerating trend towards plant-based diets for physical health and environmental sustainability reasons. Our chefs did a spectacular job developing a blend with all the premium qualities expected from our brand, which we suspect will lead to rapid market uptake and customer loyalty as we continue to expand our North American footprint. GFCO is in the final stages of development of this product and expects to announce soon that it will be available for purchase.”