Canadian Manufacturing

Tempur-Pedic® Canada announces a collaboration with athlete Georges St-Pierre

Tempur-Pedic develops products that help consumers rejuvenate and maximize their potential.

August 5, 2021  by CM Staff

MMA Champion Georges St-Pierre is ‘Powered by Tempur-Pedic® (CNW Group/Tempur-Pedic Canada)

TORONTO — Tempur-Pedic Canada has teamed up with Georges St-Pierre to amplify its new “A Tempur For Every BODY” Campaign. This campaign highlights that products should be made for everybody regardless of shape, size or ability. Tempur-Pedic Canada is focused on optimizing the conversation surrounding high performance athletes and the importance of quality sleep. They will be working with Hockey Canada to feature the Men’s Para Hockey team.

“We are proud to challenge representation for people with disabilities in the media and are thrilled to have Georges St-Pierre on board with our mission to help elevate and bring greater awareness to these amazing athletes,” said Adele Di Paola, Director of Marketing, Tempur Sealy Canada.

Tempur-Pedic Canada is trying to deliver on the promise of a great night’s sleep and wants to ensure that high-performance Canadian athletes are able to compete at the highest level by offering them restorative sleep.

“Hard work and dedication are paramount to achieving exceptional results in every sport. The only limits that exist are the ones we create for ourselves. Sleep is a vital element for everyone’s success. Rest and recovery are key factors that affect performance. Tempur-Pedic sleep offers superior rest and recovery for every BODY,” said Georges St-Pierre.

Advertisement

Tempur-Pedic develops products that help consumers rejuvenate and maximize their potential. Tempur-Pedic’s material is hyper-sensitive to temperature, adapting to each body’s unique needs throughout the night.