Canadian Manufacturing

Subaru Canada selects Certified Collision Care as exclusive partner

Certified shops will become eligible to order exclusive Subaru Certified Collision Centre Program signage, as well as gain access to marketing tools.

September 8, 2021  by CM Staff

MISSISSAUGA — On Sept. 7, Subaru Canada, Inc. announced it has selected Certified Collision Care, the Canadian division of Assured Performance Network, as their exclusive strategic partner to administer and manage the new Subaru Certified Collision Centre Program when it launches early September 2021. The program will identify, certify, and promote dealership and independent facilities as collision repair providers of choice to Subaru drivers across Canada.

All existing Certified Collision Care Providers will have the opportunity to add these exclusive credentials to their business, provided they are sponsored by their Subaru dealer and can meet the Subaru certification requirements. There is no additional enrollment fee for Certified Collision Care Providers to apply to the Subaru Certified Collision Centre program.

The Subaru Certified Collision Centre program was created to promote certified collision repair facilities to Subaru customers and insurers. The program will ensure facilities have the tools, equipment, training, facilities, and processes necessary to repair Subaru vehicles according to manufacturer specifications. These factors are essential to the vehicle’s fit, finish, durability, functionality, value, and safety. Drivers across Canada will have the ability to choose a Certified Collision Repair Centre that meets Subaru requirements. This is particularly important considering where and how a vehicle is repaired can have a substantial impact on its final appearance, performance, and most importantly, on its structural integrity and the onboard technologies that are designed to help keep Subaru drivers safe.

Certified shops will become eligible to order exclusive Subaru Certified Collision Centre Program signage, as well as gain access to marketing tools. This includes a listing on a consumer-facing online shop locator on the Subaru website, as part of the integrated Certified Collision Care program. This strategic partnership further reinforces the business strategy and slogan of the joint-effort certification program: “Certified Once, Recognized by Many”.

Advertisement

“Our new partnership with Certified Collision Care reinforces Subaru Canada’s dedication to providing the highest quality service and repair for all Subaru customers,” said Floyd Jones – Vice President, After Sales, I.T. & Business Services, Academy & Customer Experience. “We are also pleased that it provides the Canadian Subaru dealer network another valuable tool to deliver on commitments to their customers throughout the ownership lifecycle.”

Subaru will be a strategic partner leveraging the joint-effort collision repair centre certification services, infrastructure, and turnkey program offered by Certified Collision Care. By leveraging the existing Certification process they eliminate redundant costs, making certification more affordable for their dealerships and independently owned repair businesses that can meet set requirements.