Skills Ontario launches #FillTheToolbox engagement campaign
The campaign will reach its conclusion on the last day of the 2020 Skills Ontario Competition, May 6, 2020
WATERLOO, Ont. – Skills Ontario has launched an engagement campaign that aims to raise funds to equip young people with the tools they need to learn about careers in skilled trades.
The #FillTheToolbox initiative is looking for support from 240 donors. Here’s how it works: Skills Ontario, a not for profit agency focused on encouraging youth to engage in skilled trades, said the digital toolbox starts empty, and every donation, no matter the size, allows for the toolbox to gradually fill.
With eight tools in total, every thirtieth donation officially unlocks each tool and places it in the toolbox. The link to donate, the symbolic toolbox, and the hidden tools can be found on Skills Ontario’s website at skillsontario.com/fillthetoolbox-30-year-anniversary-engagement-campaign. Donors are recognized on the page and through social media as tools are unlocked.
“Skills Ontario would not be able to deliver educational, experiential programs and inspire youth without the help of our partners and donors,” says Ian Howcroft, CEO of Skills Ontario. “With this fundraising and engagement campaign, we not only celebrate 30 years of operation, but also emphasize just how significantly donors’ support represents an investment in the future of Ontario. By donating, advocates help us deliver programs, and in turn, educate and inspire Ontario’s youth.”
The campaign will reach its conclusion on the last day of the 2020 Skills Ontario Competition, May 6, 2020.