Canadian Manufacturing

Samsung Canada introduces a touchless display solution for food service industry

The patented AIR TOUCH® technology delivers mid-air interaction (5 cm from the screen) and an intuitive user experience.

January 25, 2022   by CM Staff

MISSISSAUGA — Samsung Electronics Canada and iNUI Studio announced the launch of the AIRxTOUCH® KIOSK Series 3, a touchless interactive kiosk solution designed with convenience and flexibility in mind. While ensuring the safety of staff and customers alike, the new kiosk hopes to speed up transactions and improve order accuracy.

To design the kiosk solution, iNUI Studio reportedly leveraged a Samsung QMR Series 55” Display, bringing together excellent digital signage with AIR TOUCH® optical sensors and a processor.

St-Hubert, a Canadian casual dining restaurant chain, recently rolled out several kiosks at locations in Montreal and Laval, Quebec. With the kiosk’s AIR TOUCH® technology, customers can order their meals on a touchless display without the need to physically touch the surface of the screen.

“Since 1951, innovation has been at the core of St-Hubert’s development. It’s always been our goal to expand offers and services so that we can provide our customers the best possible experience at our restaurants,” said Richard Scofield, President, St-Hubert Group. “We are proud to be the first in North America to implement this new contactless ordering system, which combines technology from Samsung and iNUI Studio along with high-level service to take care of our customers.”

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The patented AIR TOUCH® technology delivers mid-air interaction (5 cm from the screen) and an intuitive user experience.

“It’s been rewarding to partner with Samsung Canada for the first implementation of our technology in North America,” said Olivier Raulot, Founder and CEO, iNUI Studio. “Thanks to Samsung’s display technology, we are able to build a new kiosk standard for quick-service restaurants. AIR TOUCH® is as simple to use as traditional devices, but with the added benefit of promoting hygiene. By trusting us as well as our technology, St-Hubert is continuing to strengthen its leadership position in the market.”

“We are proud to partner with iNUI Studio to deliver new innovations in contactless ordering,” said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Electronics Canada. “Today’s consumers expect self-service options everywhere they shop, including quick-service restaurants like St-Hubert. Together, we are leveraging state-of-the-art technology to create a convenient and safe customer experience.”


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