Canadian Manufacturing

Profile Products acquires Sunterra Horticulture

The acquisition expands Profile's horticultural product line to provide reliable raw materials

December 4, 2020  by CM Staff

BUFFALO GROVE — Profile® Products, the manufacturer behind HydraFiber® horticulture substrates, announced on Dec. 4 the acquisition of Sunterra Horticulture, a major producer of professional-grade sphagnum peat moss. The transaction includes all Sunterra product lines, as well as the company’s state-of-the-art facilities in Saskatchewan and Manitoba, Canada. All Sunterra employees will also join Profile’s team.

The investment combines the industry-leading experience of both companies and expands Profile’s horticultural product line to provide growers and blenders with a consistent and reliable supply of critical raw materials needed for their soil and media programs.

“We’re excited to merge two of the most innovative players in the horticulture substrate market,” said Jim Tanner, president and CEO of Profile Products. “Sunterra not only provides high-quality peat moss in North America, they also have an excellent team and modern facilities that complement our production.”

The acquisition will allow Profile to further enhance its strategic partnership with growers who choose to make their own mixes and blenders looking for a supply chain partner they can rely on for high-quality raw materials.


Sunterra joins Profile’s extensive global portfolio, which also includes technologies for erosion control, landscaping, sports field conditioning, and golf course construction and maintenance. The transaction closed on December 1, 2020. Financial details were not disclosed.

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