Canadian Manufacturing

Pinnacle buys Unilever’s salad dressings biz for $580M


Canadian Manufacturing
Manufacturing Food & Beverage Birds Eye Bob Gamgort Duncan Hines salad dressing Vlasic pickles Wish-Bone

The buyout is expected to close late in the third quarter or early in the fourth quarter

PARSIPPANY, N.J.—Pinnacle Foods is buying Wish-Bone salad dressings from Unilever for $580 million.

Combined annual sales, which include the liquid and dry-mix salad dressings under the Wish-Bone and Western brands, total about $190 million.

“The transaction enhances our ability to offer consumers meal solutions and recipe ideas across our broad portfolio of brands,” Pinnacle Foods CEO Bob Gamgort said in a statement.

Pinnacle Foods Inc., based in Parsippany, N.J., went public in March. Its other products include Vlasic pickles, Duncan Hines frosting and cake mixes and Birds Eye frozen foods.


Pinnacle Foods will pay for the deal with available cash and new debt. It anticipates approximately $125 million in tax benefits.

Unilever PLC will continue to produce the brands for an undetermined period of time under a third-party manufacturing agreement. Unilever said that this production will occur at its Independence, Mo., plant, which is not included in the deal.

Pinnacle Foods plans to invest $40 million to $50 million to consolidate production at one of its existing plants.

The buyout is expected to close late in the third quarter or early in the fourth quarter. It is expected to add slightly to Pinnacle Foods’ 2013 earnings per share, becoming more meaningful starting in 2014.


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