PepsiCo Foods Canada and Maple Leaf Foods Inc. sign distribution agreement
PepsiCo Foods Canada and Maple Leaf Foods Inc. sign agreement to make PepsiCo Foods Canada the exclusive distributor of Schneiders® Pepperettes® snack size premium meat sticks.
MISSISSAUGA — On Apr. 16, PepsiCo Foods Canada and Maple Leaf Foods Inc. announced that the companies had entered into an exclusive alliance for PepsiCo Foods Canada to distribute Schneiders® Pepperettes® snack size premium meat sticks in Canada. As of October 3, 2021, PepsiCo Foods Canada will sell, distribute and merchandise Schneiders® Pepperettes® snack size premium meat sticks in grocery, convenience and gas, and foodservice outlets across Canada. This will broaden the distribution of Schneiders® Pepperettes® premium meat snacks and accelerate the brand’s growth.
“We are thrilled about this new partnership with PepsiCo Foods Canada”, said Curtis Frank, President and COO, Maple Leaf Foods. “Their extensive Canadian direct-to-store delivery system, strong selling capabilities and complementary brand portfolio will undoubtedly increase Maple Leaf’s ability to reach Canadians with the country’s best tasting Schneiders® premium meat snacks.”
“Maple Leaf Foods has an exceptional reputation for quality and the iconic Schneiders® brand offers the highest standards of craftsmanship in its premium meat snacks,” said Cara Keating, President, PepsiCo Foods Canada. “We’re proud to partner with another Canadian company that shares a legacy of quality products, employing Canadians and serving its communities. This partnership will enable us to broaden our immediate consumption portfolio and grow the Schneiders® brand in Canada through our coast-to-coast sales and distribution network.”
This distribution agreement will apply to Schneiders® Pepperettes® snack size products in 30 gram and 32 gram packages to further reach consumers in the retail, convenience and gas and foodservice segments.