Patagonia & HeiQ launch textile odor control technology

HeiQ Fresh (Photo from HeiQ)

ZÜRICH — HeiQ and Patagonia announce that they are taking their research collaboration to another level by launching a jointly developed odor control technology for textiles, HeiQ Fresh MNT – is a renewably sourced mint oil-derived textile technology meant to control malodor development on textiles.

The long-standing research partnership between Patagonia and HeiQ resulted in a solution for a problem on many textiles – malodor. Inspired by Patagonia’s determination to try and improve their products, the two companies announce the launch of HeiQ Fresh MNT.

The similar environmental and social philosophy shared between Patagonia and HeiQ was the backbone for the two brands to embark on an intense research partnership since 2015.

HeiQ Fresh MNT is the latest addition to the HeiQ Fresh family of sustainable odor management technologies, complementing the company’s mineral-based HeiQ Fresh HAX and the bio-based HeiQ Fresh FFL. HeiQ Fresh MNT uses a renewable and responsibly sourced mint oil-derived textile technology to control malodor development on textiles, providing fabrics with a long-lasting odor control capability that keeps garments smelling fresh.

HeiQ Co-founder and CEO, Carlo Centonze, says: “Our partnership with Patagonia has always been productive as they constantly stretch our innovative capabilities. It therefore comes as no surprise that we were able to discover the powerful properties of mint as an active ingredient for our next generation odor control technology. HeiQ Fresh MNT is further confirmation of our dedication to enhance people’s lives with sustainable innovation. With odor control you need to wash less, saving water, detergent, energy, microfiber and prolong the life of garments. We can all now look forward to a fresher smelling society with natural, reliable and durable odor control.”