Pangea named Chief Marketing Officer

VANCOUVER — Pangea Natural Foods Inc., a natural food company, has expanded its executive leadership team with the addition of a senior marketing veteran. Daryl Louie has been named as Pangea’s Chief Marketing Officer.

Louie will serve on the company’s executive team and will support Pratap Sandhu, the company’s Chief Executive Officer. The expanded executive leadership team aims to assist Pangea in building on its market position, growing its retailer footprint, sharpening its supply chain and manufacturing practices, and leveraging its proprietary production processes to launch products.

Louie is joining the company with over a decade of experience in marketing. Previously, he was the co-founder of AntiSocial Media Solutions, a digital marketing agency with offices in Vancouver, Toronto, Montreal and Los Angeles. He led integrated digital campaigns with award-winning social media strategy and execution, an in-house content production team, influencer and creator strategy, and media buying, which spanned various industries.

AntiSocial’s has worked with clients such as Starbucks, 7-Eleven, Fairmont, Netflix, Subway, Cheetos, and Riot Games. AntiSocial was acquired in 2019 and at the time of Louie’s exit in 2021, Louie led the company in client growth, agency strategy, and senior team leadership. AntiSocial had a staff of more than 60+ personnel when Louie departed.

“We are pleased to welcome Daryl to the team,” said Sandhu. “Daryl’s depth of knowledge and experience in marketing will enable him to bring insight and build a strong marketing engine at Pangea. Daryl’s appointment is in line with Pangea’s focused strategy of creating a culture of marketing excellence and we are excited to have Daryl join Pangea on this path.”