Open Farm lists carbon footprint on all its products
by CM staff
The carbon footprint launch entitled, 'Know your Footprint,' is the first of its kind in the pet industry.
Photo: CNW Group/Open Farm Inc.
TORONTO — Open Farm, a North American pet food company, announced the launch of an online carbon experience that will allow pet parents to see the carbon footprint of all Open Farm products, and to identify lower carbon emitting products across its portfolio. The carbon footprint launch entitled, ‘Know your Footprint,’ is the first of its kind in the pet industry.
“What I love about our new site experience is that it helps pet parents identify our lowest carbon products with easy-to-use tools like product badges and collection pages,” said Jacqueline Prehogan, Founder and Chief Brand Officer at Open Farm. “We’re also rolling out new packaging that will allow pet parents to scan a QR code on any Open Farm product to view its carbon footprint in real time. We’re all-in on complete transparency, and that means sharing the emissions data for everything we make.”
With over 163-million dogs and cats in the United States alone, pets’ amount for 25-30 per cent of the environmental impact of meat consumption, according to a 2017 journal, ‘Environmental impacts of food consumption by dogs and cats’ by Gregory Okin.
“The reality is that feeding our pets is a major contributor to global greenhouse gas emissions. It’s our responsibility to minimize that impact,” said Prehogan. “Open Farm believes that by giving consumers the tools to make informed carbon decisions, pet parents can incorporate reduction of carbon footprint into their decision making when it comes to selecting pet food.
We believe that it’s our job to provide full transparency when it comes to the carbon footprint of our products; pet parents can then feel empowered to make whatever choices feel right for their pets and their families.”
The company is also focused on launching low carbon options, like its Kind Earth Plant based kibble which launched in 2021. In addition, in 2020, Open Farm committed to a Science Based Target goal to reduce direct emissions from manufacturing and operations by 42% by 2030, while at the same time minimizing the indirect emissions from raw materials. The Company is working to identify opportunities to reduce its overall emissions and has begun making large scale changes to its operations to reduce its footprint across all areas of the business.
