Canadian Manufacturing

Norco Range wins Mountain Bike of the Year award

Over the past decade, Norco has invested significantly in their engineering and product development teams to try and become innovators in mountain bike technology.

January 20, 2022   by CM Staff

Norco Range awarded 2021 Mountain Bike of the Year. (CNW Group/Norco Bicycles)

PORT COQUITLAM — Norco Bicycles 2021 Range has been named the 2021 Mountain Bike of the Year by a cycling industry publication.

Pinkbike.com determined that the Norco Range was the top Mountain Bike they tested in 2021. Its rear suspension system and frame design reportedly provides the same high-speed precision and control to every size rider.

“When it comes to geometry, Norco remain at the forefront thanks to their size-specific chainstay lengths and head angles – the smaller sizes get shorter chainstays and a slightly steeper head angle in order to maintain similar handling characteristics across the board. In addition, Norco’s online Ride Aligned setup guide is one of the best out there, which makes it easier for riders to get their bikes dialed in as quickly as possible,” says Pinkbike.com.

Created using Norco’s proprietary Ride Aligned Design System, the Range reportedly allows riders to optimally tune the bike using the online Ride Aligned Setup Guide for their precise needs. By simply entering height, weight, riding style and body type, anyone can determine precision fit, suspension setup and even tire pressure in minutes – a process that can take days or weeks with other brands.

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Over the past decade, Norco has invested significantly in their engineering and product development teams to try and become innovators in mountain bike technology.

“The first bike we developed using our Ride Aligned Design System was Optic, which won Pinkbike Bike of the Year in 2019. This holistic approach has been advanced through the development of Range, Pinkbike’s 2021 bike of the year! This has been a tremendous team effort, literally blood, sweat and tears, and I couldn’t be more proud of what we have achieved. ” David Cox, Norco Design & Engineering Manager.

The Range debuted shortly following a complete rebrand for the Canadian mountain bike manufacturer.


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