Neptune’s Sprout Organics toddler snacks growing steadily
by CM Staff
Sprouts products can now be found at 27,000 doors, an increase of 45 per cent from the previous year.
LAVAL — Neptune Wellness Solutions Inc. says its toddler snack subsidiary, Sprout Organics, has demonstrated growth of 40 per cent according to a recent four-week data sample from Nielsen data.
Neptune says Sprout has done significantly better than any other time period measured.
Currently, Sprout Organics is looking at potentially expanding into new product categories beyond the baby food aisle.
According to Neptune’s distribution reports, Sprout’s products are now available in 90 per cent of the organic baby food market. This represents a 50 per cent increase from the previous year.
Also, there are now 92 SKUs available whereas there were only 74 SKUs available a year ago. Additionally, the company also reports that consumers will have access to Sprouts products from 27,000 doors, representing a 45 per cent increase from the year before.
Sprout has acquired distribution opportunities with Target, Walmart, and other supermarket chains as well as a large national pharmacy chain in the United States. Their products are also available in Canada.
Currently, Sprout owns 19 per cent of $14 million worth of products under the toddler meals category. It has also earned a 5 per cent share in the snacks category, which is worth $199 million. The company’s pouch products account for a 5 per cent share of the $410 million pouch category.
In its distribution update, Neptune stated that through its expansion efforts and cost-management strategy, they are in a position to make an impact in the organic food market.