Canadian Manufacturing

Magna secures additional business for freeform seat trim technology

FreeForm first hit the market in 2020 on the Cadillac XT5 and will now launch with other automakers on a large SUV, a midsize crossover, a sedan and an all-electric SUV by 2022.

November 5, 2021  by CM Staff

Magna FreeForm(TM) offers endless design possibilities, high seat concavity, improved comfort and easier to keep clean.

AURORA — Magna’s FreeForm seating technology will be launching on four new vehicles, one later this year and three in 2022, the distinctive seat trim technology provides a clean, sculpted and seamless styling surface and allows a number of design possibilities.

“Automotive seat design has become an even more important consideration in light of the rapidly evolving mobility landscape and the resulting shift toward interiors and in-car experience,” said John Wyskiel, President of Magna Seating Systems in a company statement.

FreeForm first hit the market in 2020 on the Cadillac XT5 and will now launch with other automakers on a large SUV, a midsize crossover, a sedan and an all-electric SUV—all expected to hit dealerships in 2022.

“We are seeing an increasing demand from both traditional customers and new entrants alike seeking to offer superior comfort and design features and create a more ‘homelike’ cabin, as well as utilize more eco-friendly materials. FreeForm technology can deliver on all fronts,” added Wyskiel.

Advertisement

According to a company statement, the new seats offer comfort benefits due to the 100mm concavity where the back rests. Freeform has also used foam laminate which makes the seating moldable and breathable. The company has also selected sustainable materials to produce the seats— they contain up to 50 per cent proprietary polyols derived from recycled polyethylene terephthalate and the seating surface contains up to 20 per cent renewable materials from a bio-feedstock.


Print this page

Related Stories