Magna announces intention to attend NAIAS and present its products
by CM Staff
One of the highlights of Magna’s booth will be the first public display of the company’s EtelligentForce technology.
AURORA — The 2022 North American International Auto Show (NAIAS) is returning with its an indoor-outdoor fall show and Magna will be there to demonstrate its commitment to the future of mobility. Also known as the Detroit Auto Show, NAIAS will be held at Huntington Place Convention Center in Detroit, Mich., between September 14-25, 2022.
The ‘Power of Magna’ is the company’s plan to deliver solutions across many areas of the vehicle. With technologies spanning electrification, ADAS and new mobility, the company’s capabilities and background in vehicle systems make Magna a partner that can develop mobility technology.
“As our industry evolves rapidly, Magna is at the forefront of innovations that power the mobility experiences of the future,” said Eric Wilds, Chief Sales & Marketing Officer. “NAIAS is one of the most influential auto shows in the world, making it a great opportunity to showcase Magna’s broad expertise and ability to solve the key mobility challenges.”
Magna’s presence at NAIAS will include an outdoor welcome center, an interactive booth in Hall C showcasing a range of mobility solutions and sponsorship of the Automobili-D University area.
One of the highlights of Magna’s booth will be the first public display of the company’s EtelligentForce technology. The advanced battery-electric vehicle (BEV) powertrain system is a solution for electrifying pickup trucks and light commercial vehicles.
Additional technologies showcasing the ‘Power of Magna’ at NAIAS include:
- eBeam™, a drop-in replacement electrified beam axle that is a key component of EtelligentForce
- Litgate, a first-to-market lighting technology on thermoplastic body panels that is invisible until illuminated
- ClearView™ digital rear vision
- InVision™ glare-free adaptive high beam
- FreeForm™ seat trim technology
- Magna Mezzo™ fully integrated large-format front panel