Lumiera enters into MOU with a natural health industry partner
by CM Staff
The potential agreement would include a mutually exclusive supplier agreement, as well as minimum quantity requirements and exclusivity in certain sales channels.
MONTREAL — Lumiera Health Inc., a company specializing in the development and commercialization of natural health products, announces that it has signed a Memorandum of Understanding (MoU) to explore a strategic partnership with one of Quebec’s companies in the Natural Health industry (Partner).
The purpose of the MoU is to set the guidelines to discuss an eventual agreement that would allow both Lumiera and its Partner to manufacturer and sell unbranded (white label) products from their respective portfolio to each other. The potential agreement would include a mutually exclusive supplier agreement, as well as minimum quantity requirements and exclusivity in certain sales channels.
The Partner company has a presence in Quebec’s Natural Health industry for some years and has a reportedly strong presence in the Pharmacy and Big Box retail channels.
“This potential partnership is an incredible opportunity for Lumiera. By leveraging our Partner’s considerable Brand equity and distribution in high volume retail channels, we can accelerate our growth exponentially” said Carlos Ponce, CEO of Lumiera. “Furthermore, this would give Lumiera access to a broad range of products that have enormous potential in Natural Health retail stores.”
