Lifeist’s CannMart to expand product offering in Alberta

TORONTO — Lifeist Wellness Inc., a health-tech company that leverages advancements in science and technology, announced that its wholly owned Canadian cannabis business unit CannMart Inc., is introducing seven new SKUs in Alberta for its in-house brand Roilty.

This expansion will include Roilty’s first dried flower offering, and several new products from Zest. This latest product line expansion is expected to launch by April 2023.

CannMart has grown its Roilty product line in Alberta over the past year, from two SKUs in the in Fall 2021 to 16 currently. With the addition of the planned seven new SKUs, the number of active Roilty products in market in Alberta is expected to be 23. When SKUs from Master Distribution Agreement (MDA) partners are included, such as Zest, CannMart’s overall offering in Alberta will include 35 active SKUs between Roilty and MDA partners.

“There is no other way to view the product expansion success of Roilty than through the continued support and belief in the brand from provincial buyers, retailers and budtenders,” said Daniel Stern, CEO, CannMart. “CannMart continues to expand the Roilty product portfolio, taking advantage of our advanced extraction and manufacturing capabilities and leveraging the popularity of this award-winning brand across Canada. Developing, manufacturing, expanding, and promoting our proprietary brands is a key focus of our asset-lite, risk-mitigated model, and our continued progress is evidence of the success of this strategy.”

The Roilty SKU expansion in Alberta includes two vape carts, two shatters in parchment, one live resin jar, one diamonds and terp sauce jar, as well as a dried flower SKU, Roilty Sunset Queen. Sunset Queen is Roilty’s first dried flower offering and launches the brand into the largest sales segment of the industry. Sunset Queen is over 28 per cent THC and over 3 per cent terpenes.