Canadian Manufacturing

LG Electronics Canada forms partnership with Kevin Wendt

by CM Staff   

Manufacturing Sales & Marketing Technology / IIoT Electronics electronics sales and marketing

LG says Wendt expressed an interest in wanting to help take the guesswork out for his followers when it came to purchasing electronics.

LG Electronics Canada and celebrity personality Kevin Wendt partner to show Canadians the connection between future-thinking innovation and the technologies of today. (CNW Group/LG Electronics Canada)

TORONTO — LG Electronics Canada has announced a new partnership with Canadian television personality Kevin Wendt of the Bachelor.

Under the new partnership, Wendt will work closely with LG Canada to promote the company’s brand.

“At LG we are known for technology that delivers on our ‘Life’s Good’ brand vision, and the years of research and development that goes into those ‘wow’ features that continue to bring innovation for a better life – like a fridge that illuminates when you knock on the door, and doesn’t let the cold air out,” said Robin Powell, vice-president and head of marketing at LG Electronics Canada.

“We are excited to be teaming up with Kevin, who has built a real connection with his audience. Through this partnership, we plan to share our story of how innovation through technology makes life good for everyone.”


Wendt is a firefighter, a dad, and a content creator, giving fans inside-access to this life through social media.

According to LG, Wendt is an avid researchers when it comes to technology and relies on reviews to help inform choices.

LG says Wendt expressed an interest in wanting to help take the guesswork out for his followers, by drawing a connection between advancements in technology and people’s everyday needs.

“As a firefighter, I rely on the life-saving equipment given to me on the job,” said Wendt in a statement.

“While most Canadians aren’t saving lives in their day-to-day, I understand the importance of having products and technology in the home that you can rely on. I wanted to partner with LG because I see the quality in their products and commitment they bring to their customers, offering innovations that add convenience to make their lives better every day.”


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