Lactalis Canada’s Balderson Cheese adds Blue Cow logo to indicate Dairy Farmers of Canada affiliation
Lactalis Canada is helping consumers recognize products made with 100% Canadian milk, produced in accordance with Canadian standards.
Sales & Marketing
Food & Beverage
OTTAWA — Dairy Farmers of Canada (DFC) and Lactalis Canada announce that DFC’s Blue Cow logo will appear on Balderson cheese products. In adopting the Blue Cow logo on this brand, Lactalis Canada is helping consumers recognize products made with 100% Canadian milk, produced in accordance with Canadian standards.
“The Blue Cow is widely recognized as a symbol of dairy farmers’ dedication and pride in producing 100% high-quality Canadian milk, and their high standards in the areas of animal care, food safety, milk quality and sustainable production,” said Pierre Lampron, President of Dairy Farmers of Canada. “Lactalis Canada’s decision to feature the logo on Balderson products as the brand celebrates this significant milestone speaks volumes about the trust consumers, processors and retailers have in our practices. We are thrilled to expand our partnership further.”
Lactalis Canada first began adopting the Blue Cow logo in 2018 and has since committed to rolling it out on hundreds of milk, cream, cheese and cultured products under the Lactantia, Beatrice, Black Diamond, Cracker Barrel, P’tit Quebec, Astro and Stonyfield yogourt brands. With Balderson joining this line up, the Blue Cow will appear on over 40 additional products starting in the Spring 2022.
“Lactalis Canada is thrilled to once again partner with the Dairy Farmers of Canada on the Blue Cow logo initiative – this time with the adoption of the logo by the famed Balderson cheese brand,” said Vince Vetere, General Manager, Cheese & Tablespreads at Lactalis Canada.
Lactalis Canada will also feature the Blue Cow logo on the company’s digital advertising and in-store (point-of-sale) signage, as well as Balderson’s first national television media campaign beginning October 4.