Labatt assisting Canadian restaurants and bars with reopening kits
by CM Staff
The brewery has a partnership with Pink Tartan to locally produce and donate 135,000 non-medical face masks as a part of reopening kits
Labatt Breweries of Canada and Kimberley Newport-Mimran of Pink Tartan partner to locally produce and donate 135,000 non-medical facemasks as a part of reopening kits. PHOTO: Labatt Breweries of Canada
TORONTO — Labatt Breweries of Canada will be helping restaurants and bars by providing reopening kits and customer service tools and donating non-medical facemasks designed in partnership with Toronto-based fashion designer Pink Tartan.
The initiative will see 135,000 facemasks donated to restaurant partners across Canada, along with reopening kits that include hand sanitizer, sanitizer towers, social distancing signage and support in going contactless with menus through QR Code coasters, tent cards and point-of-sale integration.
“We recognize the significant challenges the restaurant industry is facing right now,” said Charlie Angelakos, Labatt’s vice-president of legal and corporate affairs, in a prepared statement. “They need partners like us to step up and help ensure those hit hard by the pandemic have access to the tools they need to restore consumer confidence and safely return to business.”
Related: Q&A: Charlie Angelakos, Labatt Breweries of Canada
The facemasks were designed and locally produced and manufactured by Kimberley Newport-Mimran of Pink Tartan and have three different designs. The facemasks are 100% cotton with a poly-cotton interior for washability and durability. In addition to restaurants, facemasks will be donated to Food Banks Canada.
“We are proud to be partnering with Labatt to provide masks across the nation to the dedicated people working in restaurants and at our food banks, so everyone can feel more confident when we are out in public,” said Kim Newport Mimran, designer, Pink Tartan, in a statement. “We were struck by Labatt’s thoughtful, good gets good idea and felt it was a natural and authentic collaboration opportunity.”
Throughout the COVID-19 pandemic, Labatt has donated 100,000 bottles of hand sanitizer to restaurant partners and Food Banks Canada as well as 223,000 cans of water to the City of Toronto.
Related: Labatt provides cans of water to City of Toronto
