Canadian Manufacturing

L.L. Bean looks to northern neighbour to boost sales

The iconic boot store will sell its products in 30 stores in Canada for the holiday season

November 1, 2018  The Canadian Press

PHOTO: L.L. Bean in Freeport, Maine/kmf164 via Flickr

FREEPORT, Maine – L.L. Bean is looking across the border to Canada to boost sales.

The Maine-based retailer has signed an agreement in which its iconic boot and other products will be sold in 30 stores in Canada for the holiday season, and in L.L. Bean-branded stores opening over the next decade. The company also has launched a dedicated website for Canadian customers that incorporates duties and smooths out currency fluctuations.

Bean is coming off several years of flat sales and an era of belt-tightening that included a reduction in the workforce, a tightening of its generous return policy, and a paring of products.

CEO Steve Smith said Canada currently accounts for about two per cent of Bean’s annual sales; he said the company hopes to double that in three to four years.

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