Canadian Manufacturing

Kruger Products announces retirement of Nancy Marcus, chief marketing officer

Marcus will be succeeded by Susan Irving

January 22, 2020  by CM Staff

Nancy Marcus, retiring CMO, Kruger Products

MISSISSAUGA, Ont. — Nancy Marcus joined tissue manufacturer Kruger Products in 2001 as vice-president of Marketing. She was appointed to CMO of North America in May 2018.

“Nancy has achieved many accomplishments and received numerous accolades throughout her career, and will be best remembered for her leadership and strategic brand transition resulting in the launch and significant growth of Cashmere and SpongeTowels, two of Canada’s most loved tissue brands,” said Dino Bianco, CEO of Kruger, in a prepared statement. “On behalf of the company and of all its employees, I would like to sincerely thank Nancy for her exceptional contributions to our success and recognize her career as one of Canada’s top marketers. Nancy’s leadership will be missed and I wish her much happiness in her retirement.”

Succeeding Marcus is Susan Irving, a marketing executive with over two decades of experience leading brands at Warner Lambert, Coca-Cola and PepsiCo. Most recently at PepsiCo Foods Canada, Irving was the senior marketing director for the Quaker Nutrition portfolio.

Susan Irving, new CMO, Kruger Products

“I am thrilled to be joining Kruger Products to lead consumer marketing across North America at such an exciting point in the company’s growth and expansion plans,” said Irving, also in a statement. “Kruger Products has tremendous industry respect. I look forward to driving the marketing agenda forward with such dominant consumer brands and a strong team.”


Kruger Products has approximately 2,500 employees and operates eight production facilities in North America. It makes tissue products for household, industrial and commercial use.

Canadian brands include Cashmere, Purex, SpongeTowels, Scotties and White Swan.

In the U.S., Kruger manufactures the White Cloud brand, as well as many private label products.