Kia unveils new logo and brand slogan

New Kia logo

SEOUL — Kia has revealed its new corporate logo and global brand slogan last week on Jan. 6, in an effort to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation,” said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

A new brand purpose and strategy to be revealed on January 15
In addition to the new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. Details on Kia’s new brand strategy are forthcoming, and planned to be released at an event on Jan. 15.

The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market. This is focused on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.