Canadian Manufacturing

Kia rebrand continues with move away from auto manufacturing

Kia unveils their new slogan, 'Movement that inspires'

January 15, 2021  by CM Staff

Kia announced new details of its new brand purpose and ambitions for the future

SEOUL — Kia announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia revealed new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: “At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.”

Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of delivering mobility products and services.

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