Kia America named as top mass market brand in the J.D. Power 2023 U.S. Vehicle Dependability Study
by CM staff
Mass market Kia vehicles reported to have fewest problems after three years of ownership.
KIA MAINTAINS MOMENTUM IN J.D. POWER VDS AS TOP MASS MARKET BRAND FOR THIRD CONSECUTIVE YEAR.
IRVINE – Kia America is ranked the number one mass-market brand in the J.D. Power 2023 U.S. Vehicle Dependability Study for the third consecutive year after owners reported the fewest issues after three years.
Adding to this award are three segment wins for the Forte (Compact Car), Optima (Midsize Car), and Sportage (Compact SUV).
“It’s one thing for Kia to tout its world-class dependability, but it’s another thing for an organization like J.D. Power to recognize it,” said Sean Yoon, President and CEO of Kia North America and Kia America. “These accolades from J.D. Power are a validation of our dedication to developing dependable products. Being named the top mass-market brand 3 years in a row speaks volumes since our customers stand behind our products based on their first-hand experience.”
The industry-wide study examines problems experienced during the past 12 months by original owners of three-year old vehicles. Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100). Thus, a lower score reflects a higher level of reliability. The study was comprised of 30,062 completed surveys and examined how 2020 model-year vehicles are currently performing in terms of quality, component replacement and appeal.
