Canadian Manufacturing

Kellogg’s Vector turning couches into sports bags

Off the Couch Bags are made from used couches purchased from a charitable organization and created specifically for Canadians' favourite sports.

February 23, 2022   by CM Staff

Kellogg’s* Vector* is helping Canadians get back in the game with the launch of Off The Couch Bags – a line of five, one-of-a-kind, limited-edition sports bags made from the couches we’ve been stuck on for so long. (CNW Group/Kellogg Canada Inc.)

MISSISSAUGA — Kellogg’s Vector is launching its collection of Off The Couch Bags – a line of five, limited-edition sports bags made from used couch fabrics.

Sport lovers can visit OffTheCouchBags.ca to learn more about the collection and enter for a chance to win one bags filled with boxes of Vector cereal.

“People who love Vector crave sports. Being able to get back on the ice, the court or the field is a big moment and we want to support them in making that happen,” said Christine Jakovcic, Vice President Marketing & Nutrition, Kellogg Canada Inc. in a statement.

“With whole grains, vitamins and minerals to provide protein and sustained energy, Vector has always energized Canadians’ passion for an active lifestyle and the Off The Couch Bags are another way we are helping Canadians celebrate the exciting and long-awaited return to sport.”

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Handcrafted in Canada, the Off the Couch Bags are made from used couches purchased from a charitable organization and created specifically for Canadians’ favourite sports. The line-up includes:

The Socctional – A soccer bag to help you hop off and throw on those cleats
The 40-Loveseat – Top your local ladder with this lovely periwinkle racquet bag
The Ol’ Leather – A baseball bag made of worked-in-to-perfection couch leather
The Chestpressterfield – A couch got ripped so you can too with this gym bag
The Slapshottoman – Go from recliner to first-liner with this hockey bag

“Ripping up the couches we’ve been stuck on and turning them into sports bags is a symbol of turning our pent-up energy into something positive as we finally get back in the game,” said Steve Persico, Co-Chief Creative Officer at Leo Burnett Toronto in a statement.


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