KeHE selects Else Products for the Elevate Distribution program
by CM Staff
Food manufacturer joins other high-potential brands in the North American market for distribution purposes.
VANCOUVER — Else Nutrition Holdings Inc., a Plant-Based baby, toddler and children nutrition company, was chosen for the KeHE Distributor’s Elevate program. The program chooses brands to promote within the American retail market to maximize their growth, success and better serve market demands.
KeHE’s Category Management team actively searches for program candidates to join this network of brands, designed not to exceed 200 at any given time. This places Else Nutrition in the company of other trusted and high-potential brands emerging in the North American markets.
“We are thrilled to have our products chosen for this unique program. KeHE offers best in class distribution and via the Elevate program we will be able to increase our brand awareness and visibility across the U.S. channels served by KeHE,” said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.
KeHE Distributors is an employee-owned company that employs more than 5,500 individuals across a network of sixteen distribution centers in the United States and Canada.