Just Kitchen signs brand swap agreement in Japan
JustKitchen said it expects to expand its reach in the Japanese market through the brand swap agreement.
Exporting & Importing
Sales & Marketing
Food & Beverage
food and beverage
VANCOUVER — Just Kitchen Holdings Corp. has entered into an agreement to exchange the virtual branding rights to certain delivery-only food brands with TGAL Inc., the largest ghost kitchen operator and number one distributor of food brands in Japan, according to a company statement.
JustKitchen says TGAL has access to over one hundred brands while its own current portfolio is comprised of approximately 30 proprietary menus and partner food brands.
The company and TGAL will initially exchange one to two brands each under the agreement, which is expected by both parties to be mutually beneficial in the two markets. The first brand to be licensed by JustKitchen to TGAL is expected to be the local “Chili House” hero brand in Taiwan, while TGAL is expected to provide the Japanese curry brand “BistroRyu” to JustKitchen.
JustKitchen said it expects to expand its reach in the Japanese market through the brand swap agreement. They also stated that Japanese is becoming more popular in Asia with the number of Japanese restaurants increasing to 13 per cent over the last year.
“JustKitchen is excited that the novel Brand Swap Agreement with TGAL will not only be beneficial for both parties from a business perspective, but also for consumers in Taiwan and Japan who value quality food and unique experiences that are on the cutting edge of the delivery-only culinary landscape,” said Jason Chen, co-founder and chief executive officer of JustKitchen in a statement.