INEO to debut RFID enabled welcoming system at NRF 2023
by CM staff
Hosted by the National Retail Federation (NRF), Retail's Big Show Conference will take place on January 15-17 at the Conference & Expo Jacob K. Javits Convention Center in New York City.
Photo: CNW Group/INEO Tech Corp.
SURREY — INEO Tech Corp., the developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, announced that the company’s representatives will be participating in the National Retail Federation’s NRF 2023 – Retail’s Big Show, retail industry expo and conference in New York City. At the expo, INEO will debut the first RFID (Radio Frequency Identification) enabled version of the INEO Welcoming System inside the Prosegur Security tradeshow booth.
Kyle Hall, CEO of INEO, will be attending the conference and INEO will be showcased at the Prosegur Security booth where a demo of the RFID enabled INEO Welcoming System will be on display.
INEO’s patented Welcoming System, which combines loss prevention and digital signage into the same form factor, is now also enabled to detect products tagged with RFID technology. With the RFID enabled INEO Welcoming System, not only do retailers know an item is being stolen, they also know exactly which item is being stolen.
When an RFID tagged item leaves the store without having been paid for, the INEO Welcoming System will alarm and capture video of the security event as it normally does but it will now also display the item which has not been paid for on its built-in media screen in real time.
The INEO Welcoming System’s media display screen will interrupt the advertising and marketing messaging to display a picture of the unpaid product and alert the store staff to the merchandise which is exiting the store. The RFID enabled INEO Welcoming System will still detect traditional tags and labels in the 8.2MHz and the 58KHz frequencies making it backward compatible for stores using traditional RF tags/labels alongside the new RFID tags/labels.
“We are extremely excited about unveiling INEO’s latest technology at NRF 2023 with the debut of our new RFID enabled Welcoming System,” said Greg Watkin, Chairman and Founder of INEO. “RFID is the future of retail loss prevention, and our team has worked very hard to implement the technology into our patented INEO Welcoming System, allowing INEO to remain far ahead of the competition. Our core patent covers the combination of RFID detection with digital display technology in one device and protects our exclusive capabilities. The conference will prove to be an amazing opportunity for us to showcase our technology and its value to new retailers and potential customers.”
