Hyundai Motor launches upcycled line Re:Style 2023
by CM staff
Upcycled couture collection by Jeremy Scott made with discarded materials from Hyundai Motor's electric vehicles.
Hyundai Motor Re:Style 2023 – Jeremy Scott.
SEOUL — Hyundai Motor Company has announced ‘Re:Style 2023’ with designer Jeremy Scott.
‘Re:Style,’ now in its fourth year, is an upcycled fashion platform with acclaimed designers to transform automotive waste into fashion items. This year’s collection is made with discarded materials from Hyundai Motor’s electric vehicles, with the deadstock fabrics. New materials derived from parts such as wheels, seat belts, tail lights and wipers are used in the Re:Style line.
As the first ‘Re:Style’ exhibition to be held in Korea, the opening is also in line with the global launch of the KONA Electric.
“In line with the global launch of KONA Electric, Hyundai Motor Company is making various efforts to combine the vision of electrification with cultural content,” said Sungwon Jee, Global Chief Marketing Officer at Hyundai Motor Company. “We hope Hyundai Re:Style Exhibition’s very first opening in Korea will provide an opportunity to communicate and share the brand’s vision of sustainability and innovation with our customers.”
