Hyundai Motor Company announces it has won six iF Design Awards for digital communication content
by CM Staff
The jury also lauded the IONIQ 6 design unveil video for digital billboards for its impactful and immersive expression of the EV's 'Electrified Streamliner' design concept.
IF Award New way of World Premiere – IONIQ 6 Narrative Film
SEOUL — Hyundai Motor earned several iF Design Awards in the Communication and User Experience (UX) categories for its work promoting the company’s IONIQ 6 all-electric vehicle, which itself earned a ‘Gold’ award in the Product category.
“These awards are proud badges of honor for Hyundai that represents not only our product excellence but also our unique brand values and efforts dedicated to providing a leading-edge mobility experience to our customers,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company. “Hyundai will further strengthen its marketing activities to provide experiences aligning with our brand vision of ‘Progress for Humanity’ to sincerely communicate with our customers.”
iF Design Award’s international jury recognized the world premiere video of IONIQ 6 in the Communication category. The narrative video is based on the concept of ‘Awaken Your World,’ telling a story about IONIQ 6’s supposedly flexible interior and personalized customer experience as a space optimized for a variety of lifestyles.
The jury also lauded the IONIQ 6 design unveil video for digital billboards for its reportedly impactful and immersive expression of the EV’s ‘Electrified Streamliner’ design concept in the Communication category. And the online IONIQ 6 Digital Studio in both the Communication and UX categories.
Hyundai’s IONIQ 5 robotaxi global campaign video also won in the Communication category. The video captures the humanization philosophy behind Hyundai’s autonomous driving technology development.
In the Interior Architecture category, the iF Design Award jury acclaimed Hyundai’s 2022 CES exhibition booth where the company’s award-winning robotics-based mobility devices were first displayed.
