Honda shares details of its new electric SUV set to launch in 2024
by CM Staff
Prologue was designed at the Honda Design Studio in Los Angeles in collaboration with a Honda design team in Japan.
Honda Teases Styling of Adventure-Ready Prologue Electric SUV Coming in 2024 and Shares Plan to Accelerate EV Sales Toward 2030 (CNW Group/Honda Canada Inc.)
MARKHAM — Honda released the first sketch previewing the design of the all-new Prologue full-electric SUV launching in 2024. The first Honda model designed primarily through virtual reality visualization technology, the Prologue is mean to be used as an everyday vehicle.
The exterior styling of the Prologue represents usual Honda design direction, together with a reportedly long wheelbase, shorter overhang and a strong stance outfitted with a capable tire. Prologue was designed at the Honda Design Studio in Los Angeles in collaboration with a Honda design team in Japan.
“The Prologue is Honda’s first electric vehicle in Canada and is the result of a strategic North American plan announced 2 years ago that includes a collaboration with GM to produce EVs in a more efficient manner,” said Steve Hui, Vice President, Honda Canada. “The Prologue signifies our transition to electrification, with more Honda engineered and manufactured EVs in North America coming in 2026. Our Canadian dealers are excited to see it come to their showrooms.”
Honda also announced that it will introduce 30 new EVs globally by 2030, with a volume of 2 million units. In North America, Honda has laid out a timeline of EV introductions based on three phases leading to 2030:
- 2024: Begin sales of the Honda Prologue, co-developed with GM
- 2026: Begin production and sales of Honda models based on the new Honda e:Architecture.
- 2027: Begin production and sales of a new series of affordable EVs, based on a new vehicle architecture co-developed with GM.
Based on these three phases, the Honda brand wants to sell 500,000 EVs in North America by 2030.
Honda also is working closely with its dealers to help them prepare to take care of customers in the new era of BEV sales and service. This includes:
- A new dealership facility design provides dealers with a modular and flexible space reflecting changes in the way customers shop for and purchase vehicles, as well as lower inventory dealers will need to support sales in the future.
- The number and type of EV charging stations dealers will be required to install based on their expected EV sales volume through 2030.
- Guidelines regarding the types of special tools and equipment dealers will need to acquire to service Honda electric vehicles.
