Canadian Manufacturing

GURU Organic Energy expands U.S. delivery network with Buffalo market

by CM Staff   

Financing Manufacturing Sales & Marketing Small Business Food & Beverage beverage manufacturing contracts In Focus Manufacturing sales

GURU has retained three DSD distributors, namely Buffalo Market, DPI Specialty Foods and Pint Size Hawaii.

has retained three DSD distributors, namely Buffalo Market, DPI Specialty Foods and Pint Size Hawaii

MONTREAL — GURU Organic Energy Corp., an organic energy drink brand, announces that it has retained three DSD distributors, namely Buffalo Market, DPI Specialty Foods and Pint Size Hawaii, since the start of 2022.

“Strengthening our DSD network in the Western U.S. market by partnering with leading regional players will enable GURU to reinforce and grow its relationships with leading and specialty grocery, drug, natural and independent retail chains, while also supporting growth in a cost-effective manner,” said Carl Goyette, President and CEO of GURU. “Beneficial to both retailers and GURU, this distribution model will bring improved control over in-store fulfillment and product placement, in addition to improving delivery rates and increasing distribution volume.”

“As a leading food and beverage distributor of mission-driven brands, we are delighted to have GURU’s organic, plant-based energy drinks as part of our portfolio,” said Adam Olejniczak, CEO at Buffalo Market. “Buffalo Market continues to experience stellar growth due to the outstanding service we provide to our clients and we look forward to getting more Americans acquainted with GURU as it continues to grow its presence in the U.S.”

“GURU continues to work actively to increase U.S. product listings, as demonstrated by our recent announcement of 1,500 new doors by the late spring, primarily in California, an achievement which was supported by our growing DSD network. We will continue to invest methodically in the U.S. to build on our momentum in this market, while also dedicating the required capital and resources towards the execution of our ambitious pan-Canadian growth strategy, which is now in full swing,” added Mr. Goyette.


Direct to store delivery and merchandising services are increasingly sought-after by U.S. retailers seeking a turnkey service, which includes increased in-store presence, order taking, delivery, order tracking and customer service. This model can also provide brands with improved in-store fulfillment, increased product placement, improved velocity rates, increased distribution volume and reduced costs.

GURU also has distribution agreements in place with key partners and major distributors in the U.S., such as UNFI and KeHE, and is pursuing discussions with other potential DSD service providers, primarily in its target market of California.


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