Canadian Manufacturing

Groupe BMR and Société Laurentide partner to create a new brand of paints

This partnership has created about thirty jobs at the Quebec manufacturer and generated significant investments to modernize its Shawinigan plant.

April 29, 2021  by CM Staff

BOUCHERVILLE — On Apr. 29, Groupe BMR announced that it will partner with Société Laurentide, to launch its new house brand of paints: Splendi and Splendi Supreme. Available exclusively in all BMR stores, Splendi paints are products designed to meet the expectations of local consumers and contractors. This partnership has created about thirty jobs at the Quebec manufacturer and generated significant investments to modernize its Shawinigan plant.

Splendi products, entirely designed and manufactured in Quebec, were custom developed by Société Laurentide’s R&D laboratory. Splendi offers consumers 100% acrylic paints that are washable, durable and easy to apply so they can complete their interior and exterior renovation projects with confidence.

Groupe BMR and Société Laurentide share a common vision and values that contribute to promoting sustainable development. The partnership with the Quebec manufacturer was a natural fit given that they both support paint recycling and reclamation. Laurentide was involved in setting up the recycling program managed by Éco-Peinture.

“This partnership represents the union of two local flagships with deep roots in our communities and allows us to continue to increase BMR’s impact in the local economy. Splendi is a warm, reassuring, inspiring and local brand. It therefore presents a real value for consumers who will be able to both beautify and protect their living space with a quality product, while doing their part, in a concrete way, for our local economy.” said Bruno Baldessari, Vice-president, Merchandising and Vendor Relations, Groupe BMR.

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“For Société Corporation, being associated with BMR, a partner of choice in the hardware sector in Quebec, is a source of great pride, especially for our employees. It is an exceptional opportunity to showcase our know-how and demonstrate the industry’s ability to do things in a more sustainable way, in addition to laying a solid foundation for the growth of a local family business.” said André Buisson, President & CEO, Société Laurentide.