Canadian Manufacturing

Green business ATTITUDE increases production and expands Sherbrooke warehouse

Federal government's financial support will enable the business to enhance its productivity and create 25 jobs.

December 16, 2020  by CM Staff

SHERBROOKE — The ATTITUDE brand is an SME specializing in the development, manufacturing and marketing of natural, green household cleaners and personal care products free of harmful ingredients.

The business, established in Montréal and Sherbrooke, distributes over 250 products in over 45 countries. The SME also aims to develop a presence on international markets and become a clear leader among manufacturers of green consumer products.

To achieve its goals, ATTITUDE is aiming to automate its two existing production lines, add a third automated production line and expand its warehouse. The business was planning to implement this strategy in a few years but is moving forward ahead of schedule mainly due to strong demand caused by the COVID-19 pandemic.

ATTITUDE will receive a repayable contribution of $750,000 from Canada Economic Development for Quebec Regions. This funding was announced today by the Member of Parliament for Compton-Stanstead and Minister of Agriculture and Agri-Food, the Honourable Marie-Claude Bibeau, on behalf of the Minister of Economic Development and Official Languages, the Honourable Mélanie Joly.

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CED is thus renewing its support for this leader in the field of green products, as ATTITUDE was able to count on a $500,000 contribution to establish a new factory in Sherbrooke and add a wholesale production line.

The business has over 10,000 points of sale in Canada and the U.S., and its products all carry the federal government’s ECOLOGO green certification and the U.S. Environmental Working Group (EWG) certification.

“ATTITUDE has been able to adapt, innovate and develop its offer and markets right here in the Cantons-de-l’Est. By supporting SME growth, the Government of Canada is boosting the sustainable economic development of our regions. I also invite you to do the same by buying green, local products. This enables our entrepreneurs, our workers and our communities to make it through the pandemic better and to kickstart the economy.” said the Honourable Marie-Claude Bibeau, Member of Parliament for Compton‒Stanstead and Minister of Agriculture and Agri-Food.