LORDSTOWN, Ohio—General Motors Co. (GM) is investing US$50-million in an Ohio plant as it gears up to launch the next generation of its Chevrolet Cruze compact sedan.
According to the Detroit automaker, the investment in its Lordstown, Ohio, plant, will see construction of a new flexible trim shop and upgrades to the press room carried out as it gets set to launch the redesigned compact next year.
“This investment will enhance our customer responsiveness while providing our team with the tools and processes needed to be the best at building the next generation Cruze,” plant manager Bob Parcell said in a statement released by GM.
Launched in 2012 for the North American market, the Cruze is GM’s best-selling car, and ranks as the seventh best-selling passenger car in the United States through March of this year.
Last year GM announced it was launching a diesel Cruze—the automaker’s first diesel passenger car in North America in nearly 30 years.
The complex has built more than 15 million vehicles since opening in April 1966, and has focused on small car production since 1975.
Since 2009, GM has invested approximately US$250-million at the plant.