Geminus Acquisition & Management Inc. enters small-ticket equipment financing market

CALGARY — Geminus Acquisition & Management announces the official launch of Sonoma Capital Corp., bringing more competition to a market to add small-ticket equipment financing solutions.

Sonoma Capital Corp. will offer modern equipment financing solutions to the prime-credit space, by blending finance products with a different lending model. These leasing solutions will be available to businesses and owner operators across Canada in Commercial, Agriculture, Construction, Transportation, Manufacturing, and Healthcare sectors, who need financing to grow their businesses.

“After reviewing the equipment finance market in Canada, it was evident that the Small-Ticket Equipment Financing space was underserved; there is a need for an independent, non- bank owned, and non-public small-ticket platform. Over the last decade, many independent portfolios have been acquired by large public financial institutions and the timing is right for this launch,” said Geminus CEO Randy Smyth.

Sonoma Capital has built an extraordinary executive team, including Martin Gagnon, Vice President Sales, Murray Derraugh, Vice President Risk, and Scott Clendenan, Vice President Syndication. As they lead the growth of the business, they will be supported by Geminus’ Executive, Treasury, Accounting, and IT teams alongside the other funding platforms within the Geminus ecosystem.

“The people make the difference. We have proven professionals who are well-respected in our industry and know how to build great teams who are focused on the customer experience,” said Martin Gagnon. “With our team now in place and equipped with common-sense lending solutions, businesses now have another choice when it comes to growing their businesses further.”