Frito Lay Canada and Bauer X announce collaboration on capsule collection
by CM Staff
All proceeds from the Capsule collection will go to support the REMIX Project, a Toronto-based multidisciplinary arts training program for talented youth.
Made For The Moment Capsule, made possible by Frito Lay Canada and Bauer X (CNW Group/PepsiCo Foods Canada)
MISSISSAUGA — On Nov. 25, Frito Lay Canada announced that along with Bauer X, has created a jersey to commemorate Canada’s participation in the global soccer tournament.
Introducing: the Made For The Moment Capsule, made possible by Frito Lay Canada and Bauer X. A collaborative capsule collection has been made exclusively for Canadians.
“We are so proud of this collaboration with Bauer X and the jersey that inspired talented artists from across Canada to create a symbol of national pride that unites us all”, said Jess Spaulding, Chief Marketing Officer of Frito-Lay and Quaker Canada. “It’s a beautiful tribute for this place we proudly call home.”
The contributing creatives include: Shane Long (BC), Dusty LeGrande (AB), Matt Hricz (SK), Adrian Kinnavanthong & Nick Welch (MB), Kwame Delfish (ON), Amika Cooper (ON), Yannis Davy Guibinga (QC), Funmi Odeniyi (NS), Ryan & Jenna Greeley (PEI), Rob Reese (NB), and Chris Evans (NL).
In addition to the jersey, the Made For The Moment Capsule includes a jacket, crewneck sweatshirt, scarf, socks, toque and handmade soccer ball. All proceeds from the Capsule collection will go to support the REMIX Project, a Toronto-based multidisciplinary arts training program for talented youth.
Canadians will be able to get their capsule pieces on November 25th at 1 p.m. ET via MadeForTheMoment.ca.
