Canadian Manufacturing

Forty Creek unveils Foxheart, a rum-infused whisky

Foxheart is the latest innovation from Forty Creek Master Blender Bill Ashburn

July 6, 2021  by CM Staff

Foxheart Rum-Infused Whisky by Forty Creek (CNW Group/Campari Group Canada)

TORONTO — Forty Creek, a Canadian whisky brand based in Grimsby, Ont., announced the launch of Foxheart, a rum-infused expression from Master Blender Bill Ashburn. Foxheart infuses Canadian whisky with a hint of premium 12-year-old Caribbean rum, delivering a taste of oak, spice, and fruit.

Forty Creek Foxheart is the latest innovation from Forty Creek, which was named Whisky Maker of the Decade by the Canadian Whisky Awards in 2020. Foxheart is the product of Ashburn’s greatest passions: a love for blending best-in-class whisky and breeding champion hunting dogs.

“I’ve dedicated my life to mastering two passions: blending best in class whisky and breeding best in class dogs. For that reason, Foxheart holds a special place in my heart,” said Bill Ashburn, Forty Creek Master Blender and 2020 Canada Master Whiskey Blender of the Year in a prepared statement. “When blending Foxheart, I wanted to utilize the unique, premium liquid that’s already well-loved by Canadians and infuse it with a hint of aged Caribbean rum, leaning into its spice and flavour to further enhance the whisky. I’ve been in pursuit of the perfect heart to the whisky for decades—and in Foxheart, we’ve found just that. I’m extremely proud of this innovative liquid and cannot wait to share it with the world.”

Foxheart retails for $44.95 and is currently available in Ontario. Starting next week, Foxheart will be available in BC, with distribution rolling out across Canada in the coming months.

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