FMS Solutions announces Joe Sawaged as new Cdn. executive

TORONTO — FMS Solutions announces the appointment of Joe Sawaged as the new Canadian Key Account Executive. He brings a background in the grocery and sales sectors to his new role.

Joe worked his way through high school and college in the same local grocery store, building industry knowledge. Joe’s journey took him to Rogers Communication, where he honed his sales skills in the print media sector, developing strategic partnerships and enhancing customer relations.

In 2015, Joe joined The Canadian Federation of Independent Grocers (CFIG) as a National Sales Manager, where he increased annual sponsorships and strengthened ties with major food manufacturing companies. His tenure at CFIG saw him rise to manage the Member Services team, boosting retail membership and enhancing service offerings to retailers. His leadership was involved in digitalizing CFIG’s trade shows and conferences during the COVID-19 pandemic, helping members navigate the challenges of a rapidly evolving market landscape.

At FMS Solutions, Joe will leverage his experience to support Canadian independent retailers. His role will focus on enhancing clients’ financial stability and competitiveness, and trying to help them thrive in today’s dynamic retail environment.

Joe’s background in the grocery industry reportedly make him a valuable addition to the FMS Solutions team. FMS says they look forward to working with Joe to further the company’s mission to empower independent retailers across Canada.