Canadian Manufacturing

Fire & Flower Holdings announces that its products are now available at Circle K’s store in Brampton, Ont.

by CM Staff   

Manufacturing Operations Regulation Risk & Compliance Sales & Marketing Alcohol & Cannabis cannabis manufacturing Manufacturing marketing retail manufacturing sales


This location showcases a convenience cannabis store model and expands on the products and services offered by the adjacent Circle K store.

Spark Perks Launches in Circle K Co-Located Store in GTA (CNW Group/Fire & Flower Holdings Corp.)

TORONTO — Fire & Flower Holdings Corp., a cannabis consumer retail and technology platform announced on Sep. 29 that in collaboration with its strategic partner, Alimentation Couche-Tard Inc., that Spark Perks™ members can now shop for cannabis in the Greater Toronto Area through Circle K’s new co-located store in the Brampton market.

The co-located store is located directly adjacent to the Circle K at 1990 Steeles Avenue West, Brampton, Ontario. This location showcases a convenience cannabis store model and expands on the products and services offered by the adjacent Circle K store including fuel, car wash, food, snacks and convenience items.

“This convenience-based shopping model is a major step change in the industry and provides a competitive advantage for both Fire & Flower and Circle K in the transformation of the cannabis consumer shopping experience,” said Stéphane Trudel, Chief Executive Officer of Fire & Flower. “Fire & Flower anticipates reaching a total of 10 Circle K co-located stores operating using its technology and brands within the next twelve months. The opening of this store in the GTA demonstrates our progress towards this goal and builds upon the two pilot stores that are already open and operating in Alberta.”

ACT and Fire & Flower have an existing Master Franchise Agreement in several provinces to operate Fire & Flower branded cannabis stores co-located with Circle K stores and use the Hifyre™ digital retail platform.

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