Ferrari CEO less worried about China weakness than Hong Kong
The automaker said net profit fell to 699 million euros from 787 million euros the previous year
MILAN — Ferrari CEO Louis Camilleri said Feb. 4 the Italian luxury sports car maker could shift deliveries to other markets to adjust to any weakness in China due to the coronavirus, and that he was more concerned about Hong Kong.
Shipments to greater China — encompassing China, Taiwan and Hong Kong — grew last year by 20% to 836 cars, as part of Ferrari’s deliberate push to Chinese clients.
As a result, China deliveries in the first half of 2020 will appear weak by comparison, Camilleri said, even without the impact of the coronavirus.
`’We can offset weaknesses in China if its for a few months,” he said. `’Hong Kong will be more of a problem,” he said, citing continued softness in the market due to protests.
Italian luxury sports car maker Ferrari on Feb. 4 reported that its profits last year sank 11% as it shifted its geographical footprint and shouldered higher financial charges, but raised its forecasts for 2020.
Ferrari said net profit fell to 699 million euros (US$772 million) from 787 million euros the previous year. Shipments rose 9.5% to 10,131 vehicles, while net revenues rose 10 % to 3.76 billion euros, on par with forecasts of around 3.7 billion euros. Financial charges rose to 42 million euros.
Ferrari upgraded its 2020 revenue forecast to over 4.1 billion euros, from 3.8 billion euros outlined in its business plan.
Shipments to the Americas shrank by 3% to 2,900 vehicles, which Ferrari said was part of a planned geographic shift. At the same time, shipments to the largest market, Europe, the Middle East and Africa, rose by 16%, to 4,895 vehicles. The rest of Asia, beyond China, also rose in the double digits, to 1,500 vehicles.
Engine revenue was down by a third due to lower sales at Maserati.
The company said fourth-quarter profits dropped 13% to 166 million euros, as net revenues rose 10% to 927 million euros.
Camilleri also told investors that Ferrari was investing to buy land adjacent to its Maranello headquarters, where it planned to develop future technologies. He said no new manufacturing capacity was needed `’for the foreseeable future,” with current facilities able to build up to 15,000 vehicles if the company so chooses.
“This will allow us to maintain our competitive edge as we adopt new technology in-house rather than rely on third-party suppliers,” Camilleri said.
He said the company was also working to get a fuller picture of the carmaker’s carbon footprint, looking both upstream to suppliers and downstream to production. Measures include a shift under way to more hybrid power trains and alternative fuel technologies.
“Our goal is to reach carbon neutrality. I think our advantage is that we only make 10,000 cars, so that should be possible,” Camilleri said.