Canadian Manufacturing

Federal government announces ZEV awareness projects and new ZEV hub

by CM Staff   

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The federal government's new ZEV Hub is intended to help individuals and organizations conveniently find ZEV-related information that is currently spread across various government websites.

TORONTO — On May 17, at the EV & Charging Expo 2023, Julie Dabrusin, Parliamentary Secretary to the Minister of Natural Resources and to the Minister of Environment and Climate Change, on behalf Jonathan Wilkinson, Minister of Natural Resources, announced an investment to support awareness and education projects and launched a Zero-emission vehicles.

Investments in ZEV awareness projects

Natural Resources Canada (NRCan) is investing nearly $5.9 million in 28 organizations to undertake zero-emission vehicle awareness and education projects. These projects will help Canadians understand the clean options available when choosing their next personal vehicle, such as electric and hydrogen vehicles or clean micro-mobility solutions like e-bikes.

NRCan has already supported several dozen awareness projects since 2019 through its Zero-Emission Vehicle Awareness Initiative (ZEVAI), which aims to increase understanding, knowledge and public confidence in zero-emission vehicles.

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Federal funding for these projects was provided through ZEVAI, which supports outreach, education and capacity-building activities, ultimately boosting the widespread adoption of ZEVs among personal vehicle owners, fleet owners, communities, businesses and Indigenous peoples.

Zero-Emission Vehicle Online Hub

The federal government’s new ZEV Hub is intended to help individuals and organizations conveniently find ZEV-related information that is currently spread across various government websites.

Informed by NRCan’s behavioural science and market research, the Hub serves as a leaping-off point for all users seeking basic information about ZEVs, such as cost benefits, how charging works and federal supports.

“Zero-emission vehicles are helping Canadians to reduce emissions and save money on fuel while creating good jobs throughout the supply chain. Investing in zero-emission vehicles will put more Canadians in the driver’s seat on the road to a net-zero future and help achieve our climate goals,” said Jonathan Wilkinson, Minister of Natural Resources.

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