Canadian Manufacturing

Exro launches a services division to help automakers pursuing an electrification transition

The division will be led by Brian Van Batavia, former Bollinger Motors Technical Director and AVL Chief Engineer of Electrification.

November 3, 2021  by CM Staff

CALGARY — Exro Technologies Inc., a clean technology company that has developed power electronics for electric motors and batteries, announced the launch of its services arm to provide vehicle integration solutions for automakers pursuing electrification. The new division, called Exro Vehicle Systems will provide end-to-end electric vehicle (EV) design and engineering services.

The division will be led by Brian Van Batavia, former Bollinger Motors Technical Director and AVL Chief Engineer of Electrification, who joins Exro as President of the division and has a background in systems integration engineering. In his career, Van Batavia has built up experience in the areas of electric and hybrid vehicles, alternative energy systems, electro-mechanical systems controls, and connected vehicle systems. He holds several patents related to hybrid and electric vehicles and powertrains and has authored a number of papers and articles related to vehicle energy management and controls. Van Batavia will bring his team of engineers alongside him as he joins Exro, including Justin Goeglein as the division’s Director of Engineering.

Exro’s Vehicle Systems division will focus on complete powertrain designs that integrates Exro’s core technology with vehicle powertrains including embedded software, Vehicle Control Units (VCUs) and batteries. The division will build on Exro’s product offerings with Coil Driver™ and Battery Control System to solve additional challenges for automotive customers. It is expected that the services division can yield business for the Coil Driver™ by introducing automakers to Exro’s independently tested technology in the early design stages.

Exro plans to open a facility in Detroit in 2022, the heart of the automotive industry, to service the top automakers pursuing aggressive EV goals.

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“I’m continuously energized by the growth our team has achieved this year, and I’m thrilled to welcome Brian and Justin to Exro,” said Sue Ozdemir, CEO of Exro Technologies. “The addition of this new arm enables us to better support our customers and fast-growing pipeline with holistic solutions that complement our core technologies for automakers pursuing electrification, while facilitating a new path to accelerate our business growth.”

“I’ve been keeping a pulse on Exro since I first learned about the company’s ability to bring a more cost-effective electric vehicle to market,” said Brian Van Batavia, President of Exro Vehicle Systems. “I’m excited to join the incredible group at Exro and use my expertise in systems engineering for electrified vehicles to drive new organic growth by delivering new optimal powertrain solutions to the electric mobility industry.”


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