EVs popular with Canadians but lack of charging stations poses problems, KPMG
One in five of respondents said they wouldn't wait any longer than five minutes for their EV to charge at a non-home-based charging station.
Research & Development
automotive industry electrification
electric vehicle adoption
Electric vehicle manufacturing
TORONTO — Almost three quarters of Canadians say they will consider an EV for their next purchase but concerns about driving range, battery performance and recharging times present a hindrance to full adoption, according to a research poll from KPMG.
The vast majority at 90 per cent say they need to do “a lot more research” to find the EV that’s right for them.
“We found that Canadians are ready to make the switch to electric, emission-free vehicles but they want to see improvements in infrastructure and trust battery technology in our climate before they fully commit,” said Peter Hatges, Partner and National Sector Leader, Automotive, KPMG in Canada in a statement.
“The mustang has left the barn. There is no turning back from the electrification of the automobile industry. As EV production revs up, the established automakers will need to pay close attention to consumer wants and needs. Our poll findings reveal brand loyalty isn’t as strong as automakers might think.”
Among the findings highlighted in KPMG’s research poll were that over three-quarters of millennials are looking to the EV market for their next purchase. Specifically, 77 per cent between 25 to 34 years old and 76 per cent aged 35 to 44 years old said they would consider an EV for their next purchase.
Moreover, 77 per cent of consumers in British Columbia and 74 per cent in Ontario said that would consider purchasing an EV next time they’re shopping for a vehicle.
Three quarters of households with an annual income between $50,000 and $150, 000 have also stated they would consider purchasing an EV in the future.
Nearly four in five Canadians said they won’t consider an EV that doesn’t have a driving range of at least 400 kilometres, up from 77 per cent in last year’s survey.
64 per cent believe EVs aren’t reliable in Canada’s cold harsh winters, compared to 67 per cent a year ago.
One in five of respondents said they wouldn’t wait any longer than five minutes for their EV to charge at a non-home-based charging station.